ASORTİ SATIŞ NEDİR? E-TİCARETTE DİKKAT EDİLMESİ GEREKENLER

WHAT IS ASSOCIATION SALE? THINGS TO CONSIDER IN E-COMMERCE

What is Assorti?

Asorti is a stock and product management system that brings together different size, color or model variations of product groups in a planned manner in the ready-to-wear, fashion, accessory and textile sectors. This system manages the variety of products in a balanced way, making the production, storage and market presentation of variants such as size or design more systematic and efficient. By gathering different options within the same product family under a single roof, businesses provide a more stable and controlled flow in all processes from production to the point of sale. This approach both facilitates stock management and increases customer satisfaction.

What is Assorti Sales?

Asorti sales is a sales method that offers the opportunity to obtain all size and color options of a product at once in stores or online sales channels. This system is particularly advantageous for retailers and wholesalers because it allows them to manage their various product stocks in a single transaction.

From the customers' perspective, purchasing different sizes and colors in one package provides great convenience. Buyers can examine all the variants they need and place their orders at once. This both saves time and facilitates stock planning.

Assortment sales are an important strategy for businesses that increase operational efficiency. Thanks to bulk sales, logistics processes are optimized, shipping costs are reduced, and storage processes become more systematic. In addition, order tracking and inventory management can be carried out more effectively.

Advantages and Disadvantages of Assorted Sales

It is important to note that the assorted sales model, along with the many advantages it offers to businesses and consumers, also brings with it some potential challenges. The most important advantage of this model is that businesses can offer their customers a comprehensive range of products. Customers can examine all options together without having to search for products one by one. This approach facilitates the shopping experience and supports fast and effective decision-making. In addition, significant savings are achieved in logistics and shipping costs thanks to the sale of multiple variants in a single order. These optimizations strengthen the reputation of brands in terms of customer satisfaction. Here are the main advantages of assorted sales:

• Fast Stock Consumption: Thanks to bulk packages that include color or size distribution, production planning is optimized and overall sales performance increases.
• Efficient Storage: Instead of storing products in a scattered manner, products are organized in assortment packages, thus obtaining maximum efficiency from the storage area.
• Time and Cost Savings: Product variants offered for bulk sale provide significant time savings in distribution and shipping processes. The logistics process carried out over a single package minimizes cargo costs. At the same time, shelf organization is facilitated in in-store operations, and the workload of the staff is reduced.
• Stock Management Efficiency: In this system, the production rates of each size and color variant can be planned in advance. Sellers can analyze assortment sales data and determine which combinations are in higher demand. In this way, demand forecasts can be made more accurately in future production cycles.
• Contribution to Brand Image: When a brand offers various size, color and fabric options in the same product, it shows that the business appeals to different customer segments. Thus, the brand strengthens its perception of diversity and customer focus and increases its corporate reputation.

However, assortment sales may not be the ideal solution in every situation. Selling products in packages can limit the flexibility of companies in stock management. In particular, when demand for certain sizes or colors is low, there may be a risk of overstocking. Here are the main disadvantages of assortment sales:

• Sales Forecast Errors: The demand for different assortment variants may not always be balanced. Especially in market fluctuations, some package contents may remain in stock, which can make financial planning difficult for the business.
• Complex Return Processes: If customers want to return a single product in the package, the integrity of the assortment may be disrupted. This can lead to operational complexity and additional costs, especially in cases where return policies are unclear.
• Loss of Flexibility: Packaging products in fixed distributions limits flexibility in individual size or color sales. Instead of highlighting a single size, retailers may have to keep the entire package in stock. This can be a disadvantage for customers who only need a certain size.
• Profit Margin Uncertainty: Variability in production and supply costs of different product groups can create difficulties in bulk pricing. This complicates profit margin calculations and can create a risk of profit in some variants but loss in others.

As a result, assortment sales is a model that provides significant advantages to businesses when planned correctly. However, for a successful application, it is essential to develop a comprehensive market analysis, detailed demand forecasting and flexible inventory management strategies. Businesses can obtain maximum benefit from this system by determining an assortment sales strategy suitable for their own business models and target markets.

What are the Assortment Types?

Assortment sales are implemented in various ways according to the different needs and production capacities of businesses. There are three main types of assortment: standard, free and special order assortment. Businesses can choose the most suitable assortment type for themselves by carefully analyzing their target markets, product varieties and supply chain structures. The characteristics of each assortment type are as follows:

•   Standard Assortment

Standard assortment is the arrangement of product size and color distribution according to a fixed ratio determined in advance. For example, having equal numbers or certain ratios of products from each of the sizes S, M, L and XL in a T-shirt collection is an example of this method. This fixed distribution system simplifies production planning and the packaging process. In this model, which is generally preferred for products that appeal to a wide audience, an average distribution is determined by taking into account possible fluctuations in customer demand. However, there may be a risk of excess stock in unexpected market changes. For this reason, businesses constantly monitor demand data and make the necessary optimizations.

•   Free (Free Size Distribution) Assortment

Free assortment provides businesses with significant flexibility in terms of distribution. There is no fixed size-color plan in this model. Instead, the manufacturer or seller re-determines the distribution according to current market demand in each production period. This flexible approach provides a great advantage, especially in the fast fashion sector and in product groups where demand changes frequently. However, this model requires more detailed data analysis and a fast decision-making mechanism. Businesses determine the optimal distribution by closely following market trends and analyzing customer data.

•   Special Assortment Orders

Special assortment orders are packages prepared according to the special needs of customers or institutions. For example, if a sports club knows that size S is more in demand and size XL is less in demand in fan products based on its own sales data, it can shape its orders accordingly. Such special orders increase customer satisfaction and minimize stock risk. However, from the manufacturer's perspective, this model requires more planning, communication and logistics process management. Meticulous coordination is essential in matters such as raw material supply, accessory supply and personnel planning. In addition, minimum order quantities and production costs are also important factors in this model.

Assortment and Stock Management Relationship

Assortment sales system is closely related to stock management processes. Planning, storage and distribution of various variants of products significantly affect the accuracy of stock records. The integration of this system into stock management strategies and the results it will bring are as follows:

• Production and Storage Process: In assortment sales planning, it is critical to determine the production quantity of each variant correctly. While the production unit mass produces the specified size and color combinations, the storage team meticulously counts the variants and places them in the appropriate areas. Assortment sets are usually recorded as a single SKU (stock keeping unit), so all variants can be tracked with a single code. Some businesses prefer to track each variant with a separate SKU code for more detailed control.
• Demand Analysis and Instant Tracking: Sales data of assortment sets clearly show the market demand for each variant. In this way, stock managers can easily determine that, for example, the M size and red color combination is more preferred than others. In light of this data, future production planning can be made more accurately.
• Stock Balance Management: Errors in assortment planning can lead to some variants accumulating in stock and others quickly running out. While excess stock increases storage costs, stock shortage causes lost sales and customer dissatisfaction. Therefore, keeping the balance between assortment sales and stock management at an optimal level is vital for the financial success of the business.
• Logistics and Shipment Management: Assortment sales model, directly affects logistics operations. Although shipments made in sets simplify cargo tracking, there may be some difficulties in return and exchange processes. In order for these processes to work smoothly, package contents must be clearly labeled, effective communication with the cargo company and customer service must be fully prepared.

With an effective analysis and flexible planning approach, stocks can be optimized, otherwise serious losses may occur. Businesses that successfully establish this delicate balance continuously improve their assortment sales strategies and gain competitive advantage in the market. Especially in seasonal products and the fast fashion sector, the right assortment and stock management strategy is the key to success.

How is Assortment Planning Done?

Assortment planning is carried out with concrete steps that take into account the expectations of the target audience and the logistics capacity of the business. The main purpose in the planning phase is to manage the production and distribution processes with the right timing and optimal stock level based on the available data. In this process, a strong cooperation should be established between the manufacturer and the supplier, and all stakeholders in the supply chain should work in harmony regarding product variety, production quantity and delivery planning. For a successful assortment planning, factors such as seasonal demands, size distributions, color preferences and market conditions should be analyzed in detail.

The basic steps that businesses that want to implement assortment sales planning effectively should follow are as follows:

• Market Data Analysis: Sales reports, competition research and customer comments are examined to determine demand trends. Data obtained from both physical stores and e-commerce platforms are evaluated with a holistic approach to achieve more accurate results.
• Season and Trend Tracking: Seasonal changes and fashion trends in the sector are closely monitored. Products to be included in assortment packages are selected to be compatible with the preferred colors and designs of the current season.
• Production Capacity and Cost Analysis: The production capacity of the business directly affects the content and variety of assortment packages. The cost of each product variant is calculated in detail to optimize total profitability.
• Demand Forecast and Stock Security: Businesses operating in the assortment sales system must maintain sufficient safety stock against unexpected demand increases. In this way, the integrity of the assortment sets can be preserved in case popular products run out.
• Distribution and Logistics Strategy: It is strategically planned to which sales points and in what quantities the prepared assortment sets will be sent. Shipment planning made by taking regional consumption habits into consideration increases sales performance.

The most important element of successful assortment planning is the constant use of up-to-date data. Relying solely on past data or depending on the trends of a single season can lead to inadequacy in meeting changing customer demands. Therefore, it is important to keep your planning up-to-date by constantly following market dynamics.

What to Consider in Assortment Sales in E-Commerce?

There are different dynamics in the e-commerce world than in physical stores. When adapting the assortment sales model to online platforms, special precautions must be taken in terms of both logistics processes and customer experience. Here are the basic points to consider:

• Content and Visual Presentation: Since customers cannot physically examine the products in e-commerce, visual materials are of critical importance. High-quality photographs of each size and color option in the assortment package should be supported by detailed product descriptions and measurement tables. In this way, misunderstandings and possible returns can be minimized.
• Stock Management and System Integration: Instant tracking and updating of stock status is vital. In the event that one of the variants is out of stock, the system should be automatically updated and accurate information should be transferred to customers. For this purpose, advanced stock management software and integration solutions should be used.
• Flexible Package Options: Customers may request different combinations in online shopping. Especially in the clothing sector, mixed package options can be encouraged with discounts and special campaigns. In addition, in certain cases, customer satisfaction can be increased by offering single product sales.
• Return and Exchange Processes: In e-commerce, returns and exchange requests in assortment sales require a special approach. In cases where the customer wants to return a single product in a package, effective process management is essential for the remaining products to be included in new sets. The customer service team should be prepared for such scenarios and be able to offer quick solutions.
• Logistics and Cost Optimization: Assortment packages usually have more volume and weight than single products. Therefore, it is important to optimize shipping costs. Businesses can direct customers to assortment packages and balance operational costs by offering incentives such as free shipping for certain shopping amounts.

The successful implementation of these strategies strengthens the online reputation of e-commerce businesses and increases product turnover. Investments in effective order management, stock control and customer communication provide significant advantages to the business in the long term. In addition, continuous improvement of these processes in line with regular data analysis and customer feedback is critical to the sustainability of success.

To summarize;

•   Assorted sales is a sales model that optimizes stock management by offering products in different size and color options in a single package.
•   This model provides businesses with operational efficiency and cost savings, while offering customers comprehensive product options.
•   A successful assortment sales strategy requires careful stock management, detailed product descriptions and professional logistics planning.

  A Professional Start to Your E-commerce Enterprise: Establish Your Company Now with Ifasturk!

Dear Entrepreneur Candidates,

Making a professional start while stepping into the world of e-commerce is the basis of your success. Ifasturk offers you a reliable and fast company establishment process on this journey. While our expert team manages all legal procedures for you, you can focus on your business.

Your company establishment advantages with Ifaturk:

• ✔️ Fast and reliable company registration procedures
• ✔️ Easy tracking via online system
• ✔️ Professional consultancy support
• ✔️ Affordable pricing policy

Start your successful e-commerce journey with the assurance of Ifasturk!

Contact us for detailed information and consultancy!

Mesut SENEL | Ifasturk CEO

Certified Public Accountant