INFLUENCER OLMA REHBERİ. ADIM ADIM İZLEMENİZ GEREKENLER

GUIDE TO BECOME AN INFLUENCER. WHAT YOU SHOULD FOLLOW STEP BY STEP

Main Points

• To become an influencer, create your social media accounts and determine your target audience.
• Be creative when creating content and build your brand.
• You can reach more audiences and strengthen your relationships with brands through collaborations.
• Manage your social media accounts effectively and increase follower interaction.
• Understand the advantages and tax situation of earning as an influencer.

First Steps to Becoming an Influencer

If you're thinking of becoming an influencer, there are some important steps to get started. First, you need to set up your social media accounts. Then, decide who to target and build your brand.

1. Create Your Social Media Accounts: The way to become an influencer is through strong social media accounts. Platforms such as Instagram, YouTube, and TikTok will be very useful in this process.

You can influence people by sharing images on Instagram. You can create videos with YouTube and increase your audience with regular content. You can quickly become known on TikTok with short and entertaining videos.

2. Determine Your Target Audience: It is very important to reach the right audience. Determine who you want to reach and in which areas you will produce content. This way, you can tailor your content to your target audience.
3. Build Your Brand: Introducing yourself and your brand allows you to be distinctive. Make a difference with your unique style and brand identity. Quality and consistency in your content is also very important.

"You can create a solid foundation on the way to becoming an influencer by taking the first steps correctly."

Influencer Marketing Strategies

Influencer marketing offers methods that enable brands to reach their target audiences. Collaborations occur through methods such as content production and brand ambassadorship. Let's tell more about these strategies.

1. Collaborating

Cooperating with brands means promoting products and services. This could be in the form of sponsored posts or campaigns. For your collaboration to be successful, you must be compatible with the brand and share content you value.

2. Content Creation

Producing good content ensures interaction with the target audience. You can vary with photos, videos or blog posts. Thus, you can convey the brands' message effectively.

3. Becoming a Brand Ambassador

Being a brand ambassador builds long-term relationships with brands. They can offer you special offers. The alignment of your values and vision is important. This increases your followers' trust in you and the brand.

These strategies expand brands' reach on social media. It also helps influencers earn money. With the right strategies, you can make successful collaborations with brands.

Influencer Social Media Management

To be a successful influencer, you must manage your social media accounts well. It is important to increase your number of followers, plan your content correctly and have good interaction with your followers. You need to determine effective strategies for these transactions.

• Account Expansion

It is important to gain more followers and increase your influence on social media. You should know your target audience well and produce content that will attract their attention. At the same time, you should share your messages at the most appropriate times and pay attention to the use of hashtags.

• Content Planning

Content planning is a critical process for building your brand image. You should focus on what your target audience likes and prepare content that will appeal to them. You can use different formats to make your content more attractive.

• Follower Engagement

Interacting with your followers is very important. Responding to their comments and building an interactive relationship with them increases your social media success. You can establish a closer bond with them by holding question-answer sessions or live broadcasts.

You can become a successful influencer by managing your accounts correctly. Account growth, content planning and follower engagement increase the value of your brand and your social media activity.

Influencer and Brand Collaborations

Collaborating with brands as an influencer offers many opportunities. Such collaboration allows you to reach a wider audience. At the same time, you help brands reach more people. This ensures that both you and the brands win.

Influencer collaborations provide you with many advantages. First, you introduce the brands' products and services to your followers. This allows you to be seen as a trustworthy person and reinforces the idea that you are a brand ambassador.

You can also improve your relationships with customers through collaborations. Collaborating with brands allows your followers to form a closer connection with you. This way, you offer them a more personal experience.

Collaborations as an influencer open up various ways of earning. You can earn income through sponsorship deals and product reviews. In these ways, you can increase your popularity and earn additional income.

If you are considering collaborating as an influencer, build your own brand. A good social media strategy and quality content will help brands notice you. Thus, opportunities for cooperation arise.

Collaborations Planning Process

It is important to choose the right brands for collaborations. Working with brands that suit your target audience and reflect your values strengthens your relationship with your followers. This increases the success of your collaboration.

Also, make fair and mutual agreements. The fact that the agreement is valuable for both parties is the basis of long-term relationships.

The Importance of Brand Collaborations

Collaborating with brands as an influencer provides advantages for you and the brands. It provides brands with the opportunity to reach large audiences while providing popularity and additional income opportunities. Therefore, it is important to approach and plan influencer collaborations carefully.

How Are Influencers Taxed?

According to Income Tax Communique No. 318; People who share various content such as text, images, audio and video through social network providers on the broad platform of the internet and are thus described as social content producers are rewarded with income tax exemption for the income they earn from these activities. Likewise, the earnings of people who develop applications for mobile devices such as smartphones or tablets and distribute these applications through electronic application sharing and sales platforms are exempt from income tax.

People who can benefit from this exemption must meet certain conditions. If the income earned by 2024 does not exceed 3,000,000 TL, people who meet these conditions may be exempt from income tax. If these people have the necessary exemption certificate, they are required to pay only 15% of their earnings as tax.

Influencers and application developers who want to benefit from this tax regulation are required to be individuals who share text, visual, audio or video content through internet-based social network providers or natural persons who develop applications for mobile devices in order to be within the scope of this regulation.

People who want to benefit from the exemption must apply to the competent tax office where they reside and obtain an "Exception Certificate" for their activities. This document includes the requirement to open one or more accounts in a bank in Turkey and to collect all income only using these accounts. These opened bank accounts must also be reported to the tax office.

Based on the exemption document, the 15% tax deduction automatically applied by the bank is paid to the tax office on behalf of the taxpayer. This greatly alleviates the taxpayer's liability and simplifies the tax payment process.

 Conclusion

It is important to know how to make money as an influencer and your tax situation. Money is made through collaborations with brands. Sponsored content and ads also generate revenue. But you should not forget your obligation to pay taxes.

In Turkey, there are no clear rules regarding taxation of influencer income. Taxation of income depends on the type and amount of earnings.

As you grow as an influencer, it's a good idea to hire an accountant. The accountant provides guidance on taxation. It tells you which tax return you need to fill out.

 Establish a Company with Ifasturk

If you want to tax the earnings you earn as a social media influencer and get professional help on this matter, you can benefit from the services offered by Ifasturk. Ifasturk provides a wide range of professional support, from company establishment to preliminary accounting, from tax processes to consultancy services.

By working with Ifasturk, you can facilitate the process of establishing a company, which can be complex and time-consuming. Ifasturk's experienced team guides you step by step through this process and takes care of all the necessary details for you. In this way, you can devote all your energy and time to focusing on your business.

If you want to minimize the difficulties you may encounter in the process of establishing a company in Turkey, get professional help in your financial affairs and complete the process smoothly, you can start working with Ifasturk. Take advantage of the services offered by Ifasturk to grow your business and manage your earnings in the most effective way.

Mesut SENEL | Ifasturk CEO

Independent Accountant Financial Advisor