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INVESTMENT COMPANIES IN TURKEY: HOW TO COOPERATE WITH STARTUPS?

In this section, you will discover how investment companies in Turkey can cooperate with startups. You will also learn the investment processes, investment criteria and post-investment supports of investment companies.

Continue reading to learn how to invest in startups in Turkey and discover ways to cooperate with investment companies.

Main Points:

• There are many investment companies in Turkey and these companies generally invest in startups.
• Investment companies may differ in terms of investment criteria and investment processes, so it is important to examine the profiles of investment companies.
• Investment companies also provide post-investment support. Support such as mentoring, consultancy and providing resources are important for the success of startups.
• Every investment has returns and risks, so careful consideration should be made when making an investment decision.
• Investment can be made in the business ideas of the future by examining successful investment stories in Turkey.

Investment Companies in Turkey: Investment Criteria

Investment companies in Turkey pay attention to certain criteria when choosing startups to invest in. These criteria are important for the successful investments targeted by investment companies. Here are some investment criteria commonly sought by investment companies in Turkey:

• Technological innovation: Innovative ideas and technological innovations are given priority. An innovative idea and a market with high technological potential become an attractive investment for investment companies.
• Market potential: Investment companies believe that the business must have the potential of a market in which it can grow. A business model with market growth potential becomes a suitable investment for investment companies.
• Expertise and experience: In order to make successful investments, investment companies give priority to startups that are specialized in certain areas and have an experienced team. A team of entrepreneurs and investors with a successful track record becomes a good investment for investment companies.
• Differentiation: Differentiation of the business is an important criterion for investment companies. Startups that offer a different product or service attract the attention of investors and have a greater chance of receiving investment.
• Financial situation: Investment companies give priority to startups with a solid financial situation. Investors want to be sure that they will get a return on their investment. Therefore, startups that are in good financial standing become a more attractive investment for investment companies.

Sample Investment Criteria Table:

The table below provides a more detailed look at the investment criteria commonly used by investment companies in Turkey:

As a startup that will invest, you can prepare an investment presentation to introduce yourself by taking these criteria into consideration. By considering these criteria, you can attract the attention of investment companies and accelerate your investment.

Investment Companies in Turkey: Investment Process

You have stepped into the investment process for your startup. So, how does this process work? Investment companies in Turkey generally follow a five-stage investment process.

1. Determining the Targeted Investment Amount

The first stage is the stage where the investment company determines the targeted investment amount. This amount, determined depending on factors such as your business plan, financial performance and growth potential, will also determine the conditions you will encounter during the continuation of the investment process.

2. Preliminary Interview

If the determined target amount is appropriate, a preliminary meeting is held for the investment process. This meeting allows you to explain your startup's purpose, goals, growth plans and financial situation. At this stage, it is very important to explain to your investor why you need to receive investment for your startup and how you will use the investment.

3. Detailed Interview and Expertise Analysis

After the preliminary meeting, a detailed analysis process will be carried out by the investor company. In this process, in addition to your business model, marketing strategy and financial situation, various factors such as competition in your industry, growth potential and customer portfolio are also evaluated.

4. Investment Agreement

After the analysis process, you need to evaluate the investment offer offered to you by the investing company. If accepted, the investment agreement is signed. The investment agreement determines the terms of the investment, the relationship between the investor and the entrepreneur, and the use of the investment.

5. Realization of Investment

After the agreement is signed, the investment process is completed and the necessary procedures are initiated to realize the investment. At this stage, it may take several weeks or months to complete the investment, depending on the processes determined by the investment company.

The investment process is a very detailed process for your startup and it is necessary to be careful at every stage of the process. Understanding the investment company's expectations during the investment process, shaping your business plan accordingly and being transparent at all stages of the process will make it easier for you to receive investment.

Investment Companies in Turkey: Post-Investment Support

Investment companies in Turkey offer various supports for startups after investment. These supports may be in the areas of mentoring, consulting, networking, marketing and financial management.

Post-investment support helps startups grow and develop, while also being important for investors' investment to be successful. A successful investment is not limited to just financial support; it also ensures that startups get the support they need and continue to grow.

• Mentoring: Investment companies provide mentoring services to startups, providing support in business management, marketing and sales strategies, financial management and business development. Mentoring allows startups to learn from experienced business leaders and benefit from their experience.


• Consultancy: Consultancy service enables startups to receive support from experts on technical and operational issues. These services generally include MVP ("Minimum Viable Product" is a product development approach that envisages bringing a product or service idea to the market in its simplest and simplest form.) development, product planning, patent applications and legal issues. Investment companies also help startups with non-expert aspects of their business.


• Networking: Investment companies offer networking opportunities for startups. In this way, startups have the opportunity to meet other entrepreneurs, investors, universities and industry leaders. These connections provide new opportunities and collaboration opportunities for startups.


• Marketing and Financial Management: Investment companies also provide support in the marketing strategies and financial management of startups. They provide advice on marketing strategies and help startups promote their products to customers. In financial management matters, support is provided for startups in budget management, cash flow forecasting and investment conversion calculations.

Investment Companies in Turkey: Investment Returns and Risks

Investment companies in Turkey carefully evaluate the returns and risks of their investments and create their strategies accordingly. You should understand these returns and risks well before investing.

1. Return on Investment

Investment companies in Turkey earn a return of between 15% and 30% on their investments. However, these returns depend on many factors during and after the investment process.

Investment companies cannot predict whether their investments will be successful or not. However, they can increase their chances of success by doing good analysis and research.

Return on investment depends on many factors such as the sector invested in, the experience of the entrepreneur, the growth potential of the company and market conditions. Investment companies carefully select the companies in which they will invest according to these criteria.

2. Investment Risks

Every investment has risks as well as returns. Investment companies in Turkey develop various strategies to minimize the risks that may be encountered during and after the investment process.

Investment risks depend on factors such as the growth potential of the company, the competitive situation in the sector, market conditions, the experience of the entrepreneur and the financial situation of the invested company. Investment companies carefully analyze the companies they will invest in to minimize these risks.

Risk Factor	Example	Solution
The growth potential of the company may be low	The company's products may be inadequate or its marketing strategy may be unsuccessful	The investment company may provide consultancy to help the company develop its marketing strategy or mentor the company's management team.
There may be a lot of competition in the industry	There may be many competing companies in the industry	The investment company can provide consultancy for the company to increase its competitive advantages or invest in the company to develop its products.
Market conditions may change	Economic crisis or currency fluctuations	The investment company may invest to strengthen the financial position of the company or provide consultancy to reduce the company's costs.
The entrepreneur may have insufficient experience	The entrepreneur has no previous experience in a management position	The investment company can mentor the entrepreneur to improve his management skills or provide support to add new talents to the company's management team.

"Before investing, you should carefully examine the investment company's investment process and risk strategies, and investigate the past performance and financial situation of the company you will invest in."

Investment Companies in Turkey: Successful Investment Stories

In this section, you will examine the successful investment stories of investment companies in Turkey. You will learn a lot from these stories, it will be especially inspiring for those who want to get investment for startups.

•   Story 1: Insider

Insider is a digital marketing platform. In 2017, investment firm Sequoia Capital invested $11 million in Insider. This investment allowed Insider to grow rapidly and expand globally. Insider currently operates in 24 different countries.

•   Story 2: Fetch

Getir is one of Turkey's most successful online market platforms. In 2021, investment companies investing in Getir include Tiger Global Management, Sequoia Capital and Silver Lake Partners. Getir has provided high returns to its investors and is now considered an exemplary success story worldwide.

•   Story 3: VirtualMarket

SanalPazar is one of the online shopping platforms in Turkey. In 2020, the investment company investing in VirtualPazar was 212 Capital Partners. This investment allowed SanalPazar to grow and expand its product range. SanalPazar is currently considered one of the most popular online shopping platforms in Turkey.

•   Story 4: BluTV

BluTV is one of Turkey's most popular digital broadcasting platforms. In 2019, investment companies investing in BluTV include Endeavor Catalyst, 500 Startups, WndrCo and MBC Group. These investments allowed BluTV to expand its content range and helped the company grow rapidly.

These successful investment stories will inspire entrepreneurs, investment companies and investors in Turkey. In addition, it also shows the importance of finding the right investor and being in the right place at the right time.

Conclusion

With this information, you have a better understanding of what you should pay attention to when investing in the businesses of the future. Remember that there are always risks when investing and a correct balance must be established between the returns and risks of the investment.

• Cooperate with Investment Companies

Investment companies in Turkey help the emergence of new businesses by collaborating with startups. If you are a startup owner or need investment for your new business, you can contact investment companies and learn about the opportunities they can provide you.

• Get Inspired by Successful Investment Stories

Investment companies in Turkey have been an important source of support for many startups. By getting inspired by the successful investment stories of these companies, you can invest in the successful businesses of the future and contribute to their growth.

Remember, every investment has returns and risks. Therefore, it is important to do careful research before investing and make the right investment decision. Investment companies in Turkey have helped many startups achieve success with the right investment strategies. You can achieve success while investing by determining the right strategies.

Carry your business to success with Ifasturk.

If you want to cooperate with investment companies in Turkey, understand investment processes or benefit from post-investment support, we can help you as ifasturk. Together with our professional team, we are here to facilitate your investment process and provide the support you need to achieve success. By choosing us, let us contribute to the growth and development of your business. We look forward to providing the best solutions to meet your needs. To contact us, you can contact us immediately.

Mesut SENEL | Ifasturk CEO

Independent Accountant Financial Advisor