B2B, B2C ve C2C NEDİR? ARALARINDAKİ FARKLAR NELERDİR?

WHAT IS B2B, B2C, AND C2C? WHAT ARE THE DIFFERENCES BETWEEN THEM?

What is B2B Business Model?

B2B, the short version of "business to business" in English, is the general name of marketing and sales practices between firms. The companies actively involved in the B2B model, which is used in Turkish as "business to business," work with the principle of making the service they offer to each other better. Companies that work in this model act to serve and sell to different companies, not to customers.

The business-to-business model covers the transactions made between the manufacturer and wholesaler, wholesaler and retailer, or manufacturer and supplier. Examples of this model can be given as raw material trade, operational collaboration, and wholesaler-retailer sales. B2B, which is a practical business model, is quite popular not only in our country but all over the world. Alibaba, the world-renowned e-commerce company, stands out among B2B sites, parallel to China being the country that uses this model the most in the world. In our country, Migros and Tekzen are among the companies that use the business-to-business business model. Advertising agencies and software companies are also types of companies that frequently prefer this model.

What are the Advantages of the B2B Business Model?

The advantages offered by the business-to-business model can be listed as follows:

• Access to the product and information without any intermediary,
• The chance to receive and evaluate requests faster,
• Having a lot of alternatives in supplier selection,
• Reducing or eliminating bureaucratic processes and procedures,
• The opportunity to reach not only the local but also the global market,
• Reducing purchasing costs and increasing customer satisfaction,
• Easy presentation and tracking of products.

What is B2C Business Model?

B2C, which can be explained as "business to consumer," in which companies offer their products and services directly to the consumer. For example, personal shopping on e-commerce platforms is included in the B2C business model. Products, contracts, services, and subscriptions can be sold using the business-to-consumer model.

In the B2C model, companies need marketing activities. Therefore, marketing activities tailored to the target audience and a large customer list are essential for companies using this model. Amazon, Netflix, and Spotify are the most popular global examples for B2C companies, while Trendyol, Hepsiburada, and N11 can be given as examples from our country.

What are the Advantages of the B2C Business Model?

The advantages of the business-to-consumer model can be listed as follows:

• The opportunity to receive orders 24/7,
• The opportunity to sell worldwide, not only in one country,
• The opportunity to reach thousands of products with one click and make quick sales,
• The chance to make more sales by offering complementary products,
• The opportunity for visitors to shop easily with the category system,
• The chance to eliminate additional expenses and reduce costs,
• The opportunity to prevent products from remaining in stock with special campaign and discount opportunities.

What is C2C Business Model?

C2C, which can be defined as "consumer to consumer," indicates the commercial relationship established between consumers. In the C2C business model, which emerged with the widespread use of e-commerce, consumers sell their products to other consumers through certain marketplaces. In this model, the consumer selling sets the price directly.

The C2C business model is a method that everyone can use by applying their own marketing strategies. Consumers can sell their new or second-hand products through virtual platforms. eBay is the most popular example of the consumer-to-consumer model worldwide. In our country, companies such as Sahibinden and LetGo are among the C2C sites.

There are some differences between the B2B, B2C, and C2C business models due to the different target audiences they address. The difference in reactions shown by individuals or businesses on the seller or buyer side causes these three models to differentiate from each other and exhibit different characters in terms of their operations. For example, while the B2B business model offers a benefit-oriented business flow, where both sides are in a commercial structure, in other methods, consumers' emotions and purchasing tendencies come into play. To better understand the pros and cons of all three methods, it is necessary to look at the differences between them.

What are the Differences Between B2B and B2C?

The differences between the B2B and B2C models can be listed as follows:

• In the B2B model, the parties evaluate logically, while customers act using their emotions in the decision-making process in B2C.
• Continuity is much higher in the B2B business model than in B2C.
• While the product price and contract terms are more flexible in the B2B model, there is a requirement to comply completely with the specified terms in B2C.
• In the B2B model, the status of decision-makers as a company prolongs the signature and approval process, while in B2C, the shopping process ends in a short time in accordance with the determined provisions.

What are the Differences Between B2C and C2C?

The differences between B2C and C2C are as follows:

• In the B2C business model, one of the parties is a legal entity, while both parties are real persons in C2C.
• In the B2C model, shopping is done in compliance with the sales policies stated in writing, while the trust in the person is essential to proceed in C2C.
• In B2C, there is no bargaining between the parties. In the C2C model, the parties have the chance to bargain with each other over the terms and prices.

What are the Differences Between B2B and C2C?

The differences between the B2B and C2C business models are as follows:

• In the B2B model, both parties are legal entities, and the business progresses through legal documents. In C2C, the shopping process can be completed without the need for legal documents.
• In the B2B model, the traditional pricing system is preferred due to cost and profit-based pricing, while there is no obligation to follow the traditional pricing system in C2C.
• While the trade volume is higher in the B2B model, it is lower in C2C since the sale of already used products and services is made.
• While large organizations are required for sales in the B2B business model, even one person is sufficient for sales in C2C.

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