İŞ DÜNYASINA ADIM ATARKEN BİLMENİZ GEREKEN HER ŞEY. GİRİŞİMCİ REHBERİ

EVERYTHING YOU NEED TO KNOW WHEN STEPPING INTO THE BUSINESS WORLD: ENTREPRENEUR GUIDE

Recommendations for Entrepreneurs Who Want to Start Their Own Business

1. Prepare a Business Plan

The most critical and primary step for those who want to start their own business from scratch to start a successful entrepreneurial journey is to prepare a detailed business plan.

A business plan is a professional document that determines the vision, mission and future goals of a business, and also comprehensively reveals the strategies and roadmap they will implement to achieve these goals.

Thanks to a comprehensive business plan, businesses not only clarify their goals and objectives, but also have the opportunity to deeply analyze their competitors and correctly define their target audience. A business plan that includes critical components such as market research, financial projections and risk analysis is the most basic and indispensable step you need to take before starting a new venture.

Important Points to Consider When Preparing a Business Plan for Entrepreneurship Are As Follows:

• As a first step, you should thoroughly research and understand all legal requirements, procedures and timelines for establishing a company.
• You should determine the most suitable option among sole proprietorship, limited company or joint stock company according to the structure, size and goals of your business.
• You should clearly state the detailed descriptions of the products and services you will offer, pricing strategies and potential customer value propositions in your business plan.
• You should clearly state your position in the market and your competitive advantages by conducting a comprehensive competitor analysis in your business plan.
• According to the structure of your business, you should create a professional e-commerce site for e-commerce activities or a user-friendly and reliable corporate website for corporate services.
• You should determine the most effective social media platforms according to the demographic characteristics and internet usage habits of your target audience and create a strong presence on these platforms.
• Daily, weekly in accordance with the growth goals of your business and you should determine monthly sales or service targets and plan the resources needed to achieve these targets.
• You should determine the optimum mix of traditional and digital marketing channels to reach your target audience and develop special strategies for each channel.
• You should determine potential risks and crisis scenarios that may be encountered in all these processes in advance and create emergency action plans for them.

2. Get KOSGEB Training Before Establishing a Company

Entrepreneurs who want to start their own business can usually start their business with little capital. However, they need to research how much capital they need to grow their business and achieve their goals.

The amount of capital required to start a business varies depending on the sector and the city where the business will be established.

People who start their businesses with a small amount of capital at first, later benefit from government grants and support and have the opportunity to grow their businesses.

KOSGEB (Small and Medium Enterprises Development and Support Presidency) provides training on traditional entrepreneurship and advanced entrepreneurship certificate programs for entrepreneurs who want to start a business from scratch, as well as training on business management for those who want to learn.

Entrepreneurs who successfully complete this training can benefit from the support provided by KOSGEB when they start a business or want to grow their business.

Related Content: Young Entrepreneur Support Conditions

3. Establishing a Company

Regardless of the product or service, in order to start commercial activities, it is mandatory to establish a legal business and establish a company. This obligation arises from the requirement to record commercial activities and invoice all sales made. According to tax legislation, all commercial transactions must be officially documented.

Whether you are doing e-commerce over the internet or running a physical store, you have three basic options to give your business an official status: Sole proprietorship, limited company or joint stock company. Each type of company has its own advantages and legal responsibilities.

Especially for new entrepreneurs, sole proprietorship is a preferred starting point due to the simplicity of the establishment procedures and the relatively lower tax liabilities. Thanks to the minimal bureaucracy, your sole proprietorship application can be completed in an average of 2 days and your business can become active.

4. SermayeCapital

If your goals are high and you are planning to establish a large-scale business, you need to thoroughly research and evaluate various capital acquisition methods. However, if you want to set out with more modest goals at the beginning and only prioritize starting a business, you can minimize your risk by focusing on business ideas that require low capital.

There are various financing options for entrepreneurs who want to establish their own business. These include traditional bank loans, state-designed grant programs specifically for entrepreneurs, and long-term interest-free loan opportunities. You can create an optimal capital structure by correctly evaluating and combining these financing sources.

Depending on the characteristics of the sector you plan to operate in and the structure of your business, you can benefit from various financial supports offered by KOSGEB, İŞKUR or other institutions. These institutions offer special support programs and incentives, especially for new entrepreneurs.

If you have an innovative startup idea that is technology-focused or has high growth potential and requires significant capital, applying to angel investor networks and communicating with these investors can be a valuable alternative for you. Angel investors can provide not only financial support, but also experience and network support.

5. Industry and Market Research

It is very important to conduct a comprehensive market research to identify potential problems you may encounter, determine the necessary strategies to increase your sales, and gain a strong position in the competitive environment.

You should examine the market volume of the area you want to do business in detail, what your competitors are doing, how they are positioned, and what strategies they are implementing, and reach consistent data about the current status and future of your business sector. In this way, you can both evaluate the opportunities in the sector and foresee potential threats, take the right steps, and prevent possible damages.

6. Partner Selection

You may need to start with several partners in order to have insufficient capital or to organize your activities well.

In choosing a partner, you may only have partners who can support you financially, such as “angel investors”, or you may need to form a partnership with people who can support you in certain areas that require expertise.

We recommend that you make your selection according to the following criteria so that your work can proceed in a planned and programmed manner with the partner you choose:

• You must trust the partner’s work ethic.
• You must need the partner’s expertise.
• Your business must be large enough to support a partner.
• Your partner must take responsibility for money management when necessary.

7. Getting Consulting

Depending on the difficulty, complexity and technical requirements of your chosen business idea, getting professional support and guidance from experienced people at many points can be critical to the success of your business. Consulting with experts on business planning, financial management, legal processes and operational issues will help you minimize potential mistakes and make the right decisions.

You can choose to take a partner with you to get support, or you can choose to consult with consultants, industry experts or successful entrepreneurs who are experienced and knowledgeable about your chosen industry. Their experience and industry knowledge will help you anticipate and prepare for the challenges you may encounter.

8. Marketing

After completing the stages such as business selection, capital, business plan and company establishment, your business life begins. The only thing you need to focus on is finding customers.

In order to find customers and make sales, you need to create marketing strategies and implement these strategies correctly.

You can reach new customers by using multiple marketing methods that are suitable for you in line with your budget and cost analysis.

Digital marketing channels are the most powerful marketing strategy. You can attract the attention of your target audience in a short time with paid and free digital marketing methods.

You can have the chance to reach your target audience directly with social media ads, sponsored ads and Google keyword ads.

9. Creating a Website and Social Media Accounts

After completing the necessary processes for your e-commerce venture, the most important steps to take are to set up a website and open social media accounts.

Whether your business is big or small, you definitely need to have your own website and social media accounts. Because moving your business to social media platforms with millions of users and opening up to the digital world will increase brand awareness and make you more reliable.

In addition, people will interact with you more easily and follow you. Nowadays, many people search the internet to find even the nearest restaurant or pastry shop.

You can make it easier and faster for people to reach you by doing advertising and SEO work.

Even if you are a local business, you need to do social media work, advertising work for search engines and SEO work to make more sales.

10. Specialize in Your Field

If you want to start a business from scratch, you should receive training in the sector you want to work in and become an expert in what you do. In fact, there are many paid and free trainings for new entrepreneurs today.

Especially entrepreneurs who want to start their own business

• SEO
• Digital Marketing
• Social Media Marketing
• Instagram and Facebook Advertising
• Google Ads

They should attend trainings and gain knowledge in areas such as.

11. Be Open to New Business Ideas

People who want to start a new business should always be open to business suggestions and new business ideas in order to be successful in the ever-changing market conditions. The most effective way to catch the opportunities in the market is to follow the developments in different sectors closely. They also need to do detailed research on growing sectors, technological developments and developing best professions and follow the current trends. This research will help you predict which sectors will come to the fore in the future and direct your investments accordingly. Otherwise, it is very difficult to be successful in the changing market conditions. Therefore, you should evaluate every idea carefully and take care to analyze the potential opportunities and risks in detail.

12. Try Dropshipping

If you don’t have enough capital to start a new business, you can consider selling online with the dropshipping method, one of today’s e-commerce business models.

In the dropshipping method, you can sell the products you want through online marketplaces by negotiating with suppliers. Since suppliers directly ship the ordered products, you don’t need to store them. For this reason, this business model is called stockless sales.

Related content: What is Dropshipping?

Own Business Ideas

Especially the most popular business ideas attract the attention of many entrepreneurs. Most of these businesses have been tried and succeeded. Some of them are as follows:

• Raising chickens
• Opening children's playhouses
• Opening a raw meatball shop
• Opening a car wash
• Selling rice on wheels
• Selling desserts
• Making money with Google AdSense income
• Selling online without stock
• Selling on online marketplaces
• Selling via Instagram

To summarize;

•   A comprehensive guide is provided on how to prepare a business plan, raise capital, and legal processes for a successful venture.
•   KOSGEB training and support, company establishment processes and ways to obtain capital are explained in detail.
•   Marketing strategies, creating a digital presence and customer reach methods are discussed from a professional perspective.

  Your Reliable Partner in Your Company Establishment Journey: Ifasturk

We know that you need professional support while making your entrepreneurial dream come true. Ifasturk is with you with its solutions that speed up and facilitate your company establishment processes!

During your company establishment process with Ifasturk:

• ✅ Completion of all legal procedures quickly and accurately
• ✅ Preparation of all necessary documents for e-commerce
• ✅ Professional consultancy in tax and accounting processes
• ✅ Expert support in choosing the company type

Our experienced team is ready to guide you through all processes from the establishment of your company to the operational phase.

  Contact Ifasturk now and start your journey of growing your business with confidence!

Mesut SENEL | Ifasturk CEO

Certified Public Accountant